A smiling baby laying on his back with his head resting on a blanket
This world is all yours, baby.
annotation Project Hug

Project Hug

Babies are so precious and joyful. We want to help every baby possible to have a healthy start in a more equitable world. That’s where Project Hug comes in, with a commitment on doing what’s best for babies, best for communities, and best for our planet.

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Supporting babies & communities

Babies’ health and wellness are our top priority. That’s why we’ve helped to launch and partnered with a number of programs and non-profits that provide essentials needed to keep moms and babies healthy.

Women volunteer from National Diaper Bank Network giving a box of Huggies diapers

When a baby doesn’t have access to clean diapers, they’re exposed to potential health risks. It also makes it less likely the baby will be accepted by daycares, leaving parents unable to work. These are just a couple of reasons Huggies® helped found the National Diaper Bank Network in 2011. Since then, we’ve contributed more than 200 million diapers, and the network has grown to over 200 banks across the country, serving 200,000 children each month.

A newborn baby in NICU clutching parents index finger

Huggies® is a primary sponsor for Hand to Hold®, a national nonprofit that provides personalized emotional support, education and community to parents before, during and after a NICU (Neonatal Intensive Care Unit) stay. When babies need the specialized medical attention of a NICU, it can be traumatic to the parent and disruptive to traditional parent-baby bonding. Huggies® sponsorship helps to make essential assistance free for all NICU parents to help ensure a healthy beginning for the baby.

Women kissing her child on the cheeks

We’re dedicated to furthering women’s and newborns’ health research, education, and advocacy. To accomplish this, we actively partner with a nonprofit nurses association called Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN). Our work together has included educating parents on diapering principles and closing the diaper gap through the National Diaper Bank Network. But more recently, we’ve worked together to advocate for equity and respectful care of pregnant women of color. This includes the January 2022 sponsorship of a first-of-its-kind resource titled “Respectful Maternity Care Framework and Evidence-Based Clinical Practice Guideline.” Huggies and AWHONN are proud supporters of federal legislation that seeks to address the systemic issues contributing to maternal and infant mortality. Contact your congressional representatives to voice your support for this issue.

Planet earth Planet earth

Supporting our Planet

Huggies® is committed to making decisions about our products and manufacturing practices that help support the earth and take steps toward sustainability. And we’re proud of the progress we’ve made towards creating a net-positive impact for our planet. We know it seems complicated, but simply put — We got you, baby. And your planet.

Project Hug

All Huggies® baby wipes are made with more than 70% plant-based materials.

All Huggies® paper based packaging is curbside recyclable, and our diapers plastic packaging is recyclable at store drop-off locations* in the U.S.

Huggies® Skin Essentials™ Diapers are made with 100% renewable electricity.

In the Huggies® U.S. manufacturing process, we've reduced greenhouse gases (GHG) by 61% from 2015-2021.

Kimberly-Clark® is committed to have 75% of the materials in our products be biodegradable, recoverable, or recyclable by 2030.

Kimberly-Clark is committed to a 50% reduction in new, fossil fuel-based plastics by 2030.

Kimberly-Clark is committed to ensuring all packaging is 100% reusable, recyclable, or compostable by 2025.

*Recycling facilities for our packaging may not exist in your area.

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